Last June, Google and Yahoo announced a partnership where Yahoo would use Google Advertising on its site to increase revenue.  Yahoo would raise some much needed cash from the more effective advertising, while Google publishes its ads on a very large site.  Currently Yahoo uses its own advertising framework which is less effective.

However, today we learn that the deal is going bust because too many government regulators and advertisors had concerns that this agreement would give Google too much of an advertising monopoly. Read the rest of this entry »