BYU Bookstore DVD Rentals

Dear BYU Bookstore,

Thank you for providing a great service to BYU students by offering video rentals of great movies. I would like to ask, however, that you lower your price on DVD rentals. I think the price should be lowered from $1.29 to $0.99 or less. This would be more in line with other DVD rental trends. There are automated DVD rental machines popping up all over the place, at McDonald’s restaurants and near supermarkets such as Macey’s. These machines offer rentals for only $1, and offer some of the most popular new releases.

You currently offer VHS rentals for $0.49. This is a great price. However, in these days when DVD players are more common than VHS players, and DVD prices for movies are very similar to the VHS price, the rental prices for DVD should be closer to the rental prices for VHS movies.

By lowering your bookstore price for DVD rentals just a few cents, you would continue to be the best place around for renting DVDs. You would continue to provide a great service for students who do not have a lot of money to spend on entertainment.

I also am inclined to think that you will not loose any revenue by decreasing prices, because you would make up that cost in an increased quantity of DVDs that are rented. Lowering prices below the $1 mark makes for great advertising, and I’m sure a sub-dollar price would lure in additional rental customers.Please consider this suggestion and lower DVD rental costs at the BYU Bookstore.

–Jacob

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