The iPad is an enemy to openness

Posted in Technicalon Jan 28, 2010

A friend of mine who is an Apple employee, Quinn Taylor, tweeted, on the day of the iPad launch, about the use of Flash by Hulu and other online video providers. Presumably, he is responding to criticisms that the new iPad, as well as older iPhones, do not support flash and won’t play videos from Hulu. This is what he said:

When is Hulu going to get with the times and support H.264 and HTML 5 like YouTube & HD content? Flash is an enemy to openness & innovation.

So apparently, a system which requires a proprietary SDK to create videos, which then need a proprietary (free) player in order to view videos, is an “enemy to openness.”

Of course, the iPad isn’t exactly the perfect friend to openness. I mean, to develop anything for the iPad, you have to download the proprietary SDK, use it only on a newer Mac, pay to join Apple’s iPhone developer program, submit any developed application to Apple, hope that Apple approves your app, wait for people to find your app in Apple’s App Store, and then if it gets that far, users can download and use the app on the proprietary iPad device.

I just want to point out that on the conversation of enemies to openness, we could use the new iPad as a perfect example, as everything is locked down and closed from beginning to end.

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10 Comments

Quinn Taylor

January 28th, 2010 at 11:42 am

Touché. However, you of all people should understand the distinction between openness for web content and openness on a specific computing platform. I think the Internet (to the extent possible) should not be controlled by proprietary formats — after all, everyone uses the same Internet. Openness (or lack thereof) on a particular platform is (to me) a much more personal matter, and only affects those who opt to use that particular platform.

If someone purchases a computing device such as the iPad, they (should) do so with a tacit understanding about its limitations. People who value openness above all else won’t buy it — people who value the experience Apple offers over openness will. That’s capitalism at work, and it doesn’t mean that Apple prevents anyone else from developing and selling a more open platform. It also doesn’t mean there aren’t different challenges and drawbacks associated with open platforms — everything is tradeoffs. :-)

Also, though I view Flash as an enemy to openness AND innovation, I make a distinction there as well. One could certainly argue that iPad is an enemy to openness, but not innovation. (Of course, I never asserted that iPad is “the perfect friend to openness”, though I feel that most criticisms of the supposed risk its closed ecosystem represents to users are exaggerated.) Flash is an enemy to innovation because its dominant market position has left it devoid of any significant competition to drive improvements, and Adobe manifests little desire to improve it from within. By and large, Flash is stagnant, whereas Apple is not. Apple drives its own innovation, and by extension, others’ as well.

Thanks for the thoughtful, well-written post. Hopefully, preconceptions will fall by the wayside when both of us actually get to lay hands on an iPad and see for ourselves. :-)

Bruce

January 28th, 2010 at 11:55 am

I agree. It’s a sweet piece of software, but it’s pretty locked down. It’s interesting to juxtapose Apple’s current corporate practices with the message from their 1984 superbowl commercial.

Daniel

January 28th, 2010 at 1:01 pm

Good point. However, I believe the problem is having the expectation that this product should be a more “open” device. The non-openness of the iPhone simultaneously allowed Apple to control every aspect of the end user experience. This experience is what made it so successful. This is what everyone else just can’t seem to get right.

The masses bought the iPod, and the iPhone. I doubt the majority of those customers even know or care about what it means to be “open”. Verizon touted the Droid as being “more open” than the iPhone, and look where that got them.

Most people can’t even use a computer without driving themselves off a cliff. The iPad professes to put you in a safe, easy to use, and “it just works” environment. That’s probably more than good enough for the majority of people who try to use computers these days.

Whether or not the market accepts this new concept, we shall see.

Jacob

February 1st, 2010 at 10:51 am

Quinn – I completely agree with you that Flash is not really open, and I wish that would change.

Jacob

February 1st, 2010 at 10:56 am

Also Quinn, if we are keeping score, your proposed alternative to flash, H.264, isn’t really open either. It is plagued with actively guarded patents. That is why it won’t be supported in Mozilla Firefox.

Quinn Taylor

February 1st, 2010 at 11:33 pm

You’re correct, H.264 is patented, though licensable at a fee. Would that it were an unencumbered open standard…

In a related, Zeldman today posted some thoughts on Flash, and I think he’s got some great points. Despite my strong words to the effect of “Flash must die”, in all honesty, I can’t demand that Flash disappear completely and nobody should be able to use it. Rather, I think open standards should steadily gain ground and mostly displace Flash, and graceful fallbacks should be the norm, rather than the exception. For example, defaulting to HTML5 video would simultaneously solve the issue of no Flash on iPhone OS by using H.264 and falling back to Flash on browsers that don’t support it. (I can see the merit behind an unencumbered, patent-free video standard like Ogg Theora, but most of us aren’t in a position to influence what wins out. Hopefully everyone wins…)

For all Adobe’s protests, the ball is largely in their court. They seem to be focusing on pushing Flash as-is and convincing Apple to let it on the iPhone/iPad. Perhaps they should be thinking like Apple: considering how to change the status quo in a way that’s favorable to them AND better for users. However, I’m not optimistic about Adobe seizing the opportunity that is right in from of them. Still, a guy can hope…

Quinn Taylor

February 5th, 2010 at 5:55 pm

Quinn Taylor

February 12th, 2010 at 11:07 am

… and some people are working hard to help you out, Firefox. :-)

http://blog.jilion.com/2010/02/11/sublimevideo-supports-firefox

Jacob

February 12th, 2010 at 3:40 pm

Quinn – Your sublime folks don’t seem to be doing anything to put H.264 into Firefox. Firefox supports Ogg Theora video (which is patent-free, but not the HTML5 standard) and the sublime folks seem to be supporting both Ogg video and HTML5 H.264 video.

Quinn Taylor

February 26th, 2010 at 4:05 pm

Sorry, my two previous comments weren’t intended to be so closely related. I meant that someone’s trying to help Firefox support non-Flash video. One free standard would be better, of course, but we’ll have to wait and see how that pans out. :-/

Incidentally, I just barely saw this awesome Jeffrey Zeldman piece today: http://www.zeldman.com/2010/02/01/flash-ipad-standards/

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