Best e-commerce checkout provider

Posted in Businesson Jun 1, 2009

On an e-commerce site I run, I allow customers to checkout (that is, pay for their shopping cart) through their choice of three separate providers: Amazon Checkout, Google Checkout, or Paypal.  The checkout buttons appear like this on the site:

How checkout buttons appear

How checkout buttons appear

I’ve added up the number of sales and the total volume of sales (in dollars) over the last month, and I found that most people prefer to checkout through Paypal.I suppose most people prefer to checkout with a provider they are more familiar with.  Since Paypal has been around the longest, I think many people prefer to stick with what they know.  Although Amazon checkout is the newest, people recognize and associate the Amazon brand with e-commerce, which is why many people prefer to use Amazon.

My question to readers, if you were shown three buttons for three checkout providers (like I’ve shown above), which button would you be most likely to click?



June 1st, 2009 at 11:44 am

I actually use Google checkout the most, but I’m comfortable with anything. Jay has a PayPal account, but I don’t have my own, so I rarely use it. I’ve used Amazon a lot, but now Jay has Amazon Prime, so I rarely use my own account anymore. (And it’s killing me not having recommendations on my own account updated with the things I’m buying on Jay’s account!)

Suzanne (Sandy's aunt)

June 1st, 2009 at 9:21 pm

Paypal would be my click because I’ve already set up an account with them – and who needs to remember more passwords?


July 7th, 2009 at 5:55 pm

Our numbers have been MUCH different than your graph. Amazon aside, you show about 60% favoring PayPal over Google. Our site is about 97% PayPal. We very rarely see any Google Checkouts anymore. The recent promo that Google ran (at our expense of course) yielded ZERO checkouts during that period.

As long as they (GCO) doesn’t charge a monthly fee, I’ll keep the button alive.

In my eyes, the real difference between the two services is that most people (is that a fair assessment?) have a few dollars SITTING in a PayPal account whereas GCO is being pulled out of your credit card account.

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December 31st, 2009 at 11:25 am

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